Influencer Marketing has seen significant growth in the past few years. It has grown from a $1.7B industry in 2016 to more than $9B worth sector in 2022. Undoubtedly, the industry will only set the bars higher this year. In this article, we will discuss which are the best influencer marketplace. To look for articles similar to this, click here.
Lately, the marketing industry has shifted from traditional to digital marketing (like influencer and social media marketing). Marketers have begun to rely on social media and influencers to promote their products and directly engage with their target audiences. Before understanding the concept of Influencer marketing, let us start by knowing who an influencer is.
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Who is an Influencer?
Influencers are people with attractive followers on social media platforms like Instagram, FB, and more. They create engaging content that pulls people to follow them, value their opinions, and form an active community.
Today, influencer marketing is the most lucrative marketing strategy to promote your brand. Influencers upload creative content featuring your brand products that reach the target audience while enhancing engagement. In this way, the audience ends up trusting your brand and convert into your future customers.
These online marketplaces save you from the lengthy process of searching for influencers, DMing them, and waiting for ages to receive the replies. But, at the same time, finding the right influencer for your product can cost you time and energy on social media. No worries, we are here to guide you through the best influencer marketplaces that directly cut to the chase.
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Scroll through to find the best influencer marketplaces to help you connect with the most suitable influencer for your brand!
1. ACTIVATE
ACTIVATE is one of the best influencer marketing platforms that has a community of over 150,000 influencers. The platform smoothly connects you with the right influencer by filtrating your brand’s needs. Once you get the list of the influencers, the platform allows you to further engage with the suitable influencer. It makes it convenient for you to negotiate the campaign requirements and pay through ACTIVATE’s online payment portal.
With the help of solid technology and human expertise, the platform builds a seamless experience for various brands and influencers. It offers Influencer Relationship Management Tool to maintain a holistic relationship between the brand and the influencer.
Further, the platform also has the system to analyze the campaign’s effectiveness through their campaign measurement.
Some of their famous clients are H&M, Adidas, Tinder, etc.
2. BRYBE
BRYBE is an influencer marketplace that has built a community of freelancers and influencers that connect and offer services that suit your brand the best. The platform provides a variety of categories of influencers, such as fashion, beauty, business, lifestyle, entertainment, etc. With the help of these categories, you can select the most suitable influencer for your project goals.
Not only this, but Brybe also offers freelancers to help you elevate your business goals such as marketing, PR, management, SEO experts, etc.
The influencer marketplace, Brybe, allows you to do package deals with influencers to create a custom gig, a win-win for influencers and the brand. The platform also provides a transparent business model to keep track of all the communication between brands and influencers.
Brybe is the best influencer platform for new start-ups and small businesses that need promotion on a large scale.
Some popular brands using the platform are Cadillac, Adobe, Garnier, etc.
3. IFLUENZ
IFLUEZ is one of THE BEST influencer marketing platforms for facilitating Instagram campaigns. The platform gathers the most promising Instagram influencers worldwide with the critical screening process. It usually calls the influencers having a considerable number of followers with good engagement among them.
Besides this, Ifluenz also has a unique feature that allows different influencers to pitch for the campaign that you proposed. As a result, you get the best pitch for your brand product from the suitable influencer that enhances your promotion.
Some brands that use IFLUENZ for influencer marketing are Porche, Volvo, AZZARO, etc.
4. OPA
OPA is the influencer marketplace platform that activates influencers from micro to macro-influencers. The platform has created a network of over 50,000 influencers and offers quality services at low costs. It is one of the newest Influencer platforms in India that has proven to attract thousands of digital brands.
OPA flaunts its quirky creative web design while attracting famous brands like Plum, Sugar, Lakme, Himalaya, etc. The influencer marketplace connects with the influencers by engaging followers on massive platforms like YouTube, Instagram, Twitter, etc.
5. WINKL
WINKL is another excellent Influencers marketplace based in Bengaluru, India. The marketplace brings bloggers, YouTubers, influencers, and content creators together to create their media kits. Further, they share the kits with other content creators, gain feedback, increase their network, and collaborate with brands.
Winkl aims to benefit both the influencer and the brands efficiently. It builds a healthy community of brands, influencers, and content creators who all learn, connect, and profit together.
Some popular brands connected with Winkl are Dabur, Amazon, Spotify, and more.
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Conclusion
Undoubtedly, influencer marketing can increase brand awareness and sales exponentially. The trick lies in finding the right influencer that fits right for your brand. Influencer marketplace has been a big help to not only the employees but also to the ones employing. And no kidding, searching for the right influencer by the traditional way is no more than a bootless errand. Hence, the abovementioned influencer marketplace platforms are here to save you your productive time and money.
And now, go ahead, try out all the platforms, choose the one that suits your brand the best, and find and hire THE ONE!
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