Ad quality tracking involves keeping track of your advertising channel’s impact on your website’s user experience. It also includes monitoring how many ads are being served on a page, how often they’re refreshed, and how intrusive they are. This information is critical for making sure your website visitors have a positive experience and don’t get annoyed with too many ads.
Spam tracking, like ad quality, is a vital component of online marketing. You can detect fraudulent actors and prevent them from negatively harming your website or siphoning away your consumers by monitoring spam. For example, by detecting spammy links, you can keep your website malware-free and your clients from being defrauded.
If you want your business to increase traffic and visibility, you need to focus on ad quality and spam tracking. By doing this, you can ensure that your website is free of spam and that your ads are being seen by the right people. Furthermore, people can be more trusting of your website, unlike ones that are filled with spam.
Several companies offer both ad quality and spam tracking services. These companies can help you monitor your advertising. Some of these companies are:
1. Imperva FlexProtect
As one of the leading companies in the industry of ad quality and spam tracking, Imperva has a lot to offer customers. The company has a robust platform that is designed to protect websites from cyber-attacks and also help identify and remove malicious or unwanted ads.
It also has an application security tool called FlexProtect, which helps identify and mitigate vulnerabilities in web applications. In addition, it is easy to use and helps speed up the application development process.
Formerly known as AppNexus, Xandr is a technology company that operates a global advertising marketplace. It offers a variety of services to help you improve the quality of your ads, including ad trafficking, ad fraud detection, and ad quality monitoring.
Xandr is also a member of the Trustworthy Accountability Group (TAG), an organization that aims to fight ad fraud and other online threats. This makes the company a reliable choice for companies looking for quality ad services.
As one of the leading advertising companies, RhythmOne offers a variety of services to help you improve the quality of your ads, including ad trafficking, ad fraud detection, and ad quality monitoring. Aside from that, the company helps you track the performance of your ads and optimize them for better results.
When it comes to spam tracking, RhythmOne uses a combination of human review and machine learning to detect any fraudulent or malicious activity. It also has a dedicated team that monitors ad quality 24/7 to ensure that your ads meet all the required standards.
4. Verve Group
Ever since acquiring Smaato, the Verve Group has secured its spot as a top 10 global ad exchange. Aside from that, the company has also been providing quality ad services for brands and agencies since 2004. It’s no wonder that its clients include Coca-Cola, Ford, Pepsi, and Samsung.
The Verve Group has been focusing on header bidding and ad fraud prevention as of late. Its header bidding solution, called Verve Bidder, is designed to help premium publishers maximize their ad yield. And with ad fraud becoming an increasingly pressing issue, the company has been devoting more resources to fighting it.
In terms of spam, the Verve Group has a dedicated team that monitors its ad exchange for any malicious activity. It also partners with several anti-fraud agencies to help keep its exchange clean.
Kochava is a mobile attribution and marketing analytics company that provides high-quality services to help you improve the quality of your ads, including ad fraud prevention, and spam tracking. The company works with top brands and app publishers to help them track their marketing campaigns and optimize their ad spending.
Furthermore, it provides analytics reports that show you how people engage with your app, where they come from, and how much money you make from your app. Kochava also presents a range of tools to assist you in determining the performance of your marketing initiatives, such as retargeting, cohort analysis, and deep linking.
Luminate is a provider of online advertising solutions, may it be spam tracking, ad optimization, or ad quality control. The company has a wide array of clients, including some of the world’s largest online publishers and advertising networks. Luminate’s solutions are said to help improve ad quality, as well as increase ROI and CTR for its clients.
Ever since its inception, Luminate has continuously proved itself as one of the top dogs in ad quality and spam tracking. The platform offers a wide range of services that cater to both the advertiser and the publisher. Its technology is also top-notch, making them one of the most reliable providers in the market.
Founded in 2014, Hotjar is an intuitive and consolidated tool that helps businesses understand how their users interact with the website. It does so by recording user sessions and providing feedback as heatmaps, conversion funnels, and user feedback polls.
Hotjar is one of the few tools that allow users to see how people interact on the website, where they click, how far they scroll, and what captures their attention. This is done by recording user sessions and providing feedback in the form of heatmaps, conversion funnels, and user feedback polls.
Hotjar is used by some of the biggest names in the world, such as Airbnb, Booking.com, and Forbes.
In summary, tracking the ad quality and spam goes hand in hand, especially if you want your business to succeed online. By choosing a reputable company that specializes in this field, you can ensure that your ads are seen by the right people and that they aren’t being blocked by spam filters.
If you’re having a hard time choosing which company to go with, consider the seven companies we’ve listed in this article and see for yourself which one meets your specific needs.