We will guide you through your possibilities for utilizing WhatsApp for business in this article. You will learn about WhatsApp’s advantages and how to use the WhatsApp Commercial App and WhatsApp Business API for a variety of business uses.

Start your own WhatsApp API company

For commercial use, WhatsApp has two choices. Which one is best for you will be determined by the size of your company. WhatsApp Business App is a valuable tool for small businesses. Android and iPhone users can download it for free, and it includes basic support functions like rapid answers, labels, and company profiles. As a disadvantage, every account is only allowed to have one seat. The WhatsApp Business API was created for larger firms with dedicated customer service teams. As opposed to the WhatsApp Business App, the WhatsApp Business API does not have its front-end; instead, it can be integrated with customer relationship management software like Userlike, HubSpot, Salesforce, and others.

Launch a WhatsApp marketing company

The simple utilization of a medium such as WhatsApp has a big influence on your brand’s impression. It has a more laid-back and laid-back atmosphere than email or the phone.

  • Campaigns. Absolut Vodka staged an exclusive party in Argentina when it debuted a limited edition of its product to generate hype. The general population was only given two tickets. People had to persuade Sven, a virtual doorman on WhatsApp, to earn these tickets.
  • Narratives (WhatsApp Business App). The “Status” function on WhatsApp is a low-key approach to interacting with clients. To offer customers a sense of your company’s culture, you may broadcast a video of your office.
  • Groups (WhatsApp Business App). Messages are shared among all users of WhatsApp “Groups.” If you want to run a focus group to obtain comments from a certain client category, this might be useful. It’s also possible to create groups in which only administrators may send messages and everyone else can only read them. When the gatherings get too big, this comes in handy. The maximum number of participants in a single group is 256.
  • Broadcasts (WhatsApp Business App). The feature called “Broadcasts” is the closest thing to a newsletter. When you send a message, it is sent to everyone on your contact list and appears to the recipient as a regular message. The receivers must have their phone number saved in their contact list to receive your message. Each Broadcast list can include up to 256 contacts, however, there is no limit to the number of Broadcast lists you can create.

Begin a WhatsApp sales company

WhatsApp’s casual nature makes it ideal for creating consumer connections. Connecting with clients on a channel that is mostly utilized for personal connection has enormous value.

  • Pre- and post-sale assistance is available. In general, businesses are unable to establish chats with non-customers on WhatsApp. Businesses, on the other hand, may encourage clients to start talking by including the WhatsApp widget on their website and using Facebook’s Click to WhatsApp advertisements.
  • Catalog of products (WhatsApp Business App). To help you market your services and products, the WhatsApp Business App includes a product catalog. This is especially advantageous for small firms that may not have a lot of money to spend on sales funnels or the ability to develop a website.
  • Demonstrations of products. Product demos, more than catalogs, may help you get clients interested in your product. It’s also a good technique to deal with product-related issues.

Start a customer service company on WhatsApp

Many service issues are avoided with WhatsApp, including long wait times, voice abuse, and delayed answers. There are no waiting lines on mobile since it is asynchronous. Customers may set their phones down, go about their business, and be alerted as soon as you respond. The dialogue can then develop into a live engagement if necessary

  • Automation. WhatsApp offers chatbot features, much like online chat. This implies you could use WhatsApp to install a chatbot to answer basic, repetitive queries so your staff can focus on more difficult challenges. Set preset greetings or away messages to let clients know when they might anticipate a response.
  • Updates on orders and deliveries (WhatsApp Business API). Auto emails tend to get lost in the shuffle of inboxes. Customers, on the other side, will not miss important order confirmations or status updates because of WhatsApp’s high open rates.
  • After-sale service. According to a Facebook survey, half of those who messaged companies did so at all phases of their customer journey — to inquire about a product or service, make a purchase or reservation, or obtain help.

Start a company that specializes in internal communication using WhatsApp

Businesses use messaging applications to get their information faster. Because the majority of people use messaging applications, messages are almost always read. WhatsApp, in particular, appeals to users because of its familiarity. Because most individuals use WhatsApp regularly, they don’t need to be taught how to use it. This eliminates the challenge of getting people to adjust to a new system.

  • Assistance with the onboarding process (WhatsApp Business API). For a recruit, the first few months might be daunting. When there’s too much knowledge, it’s difficult for it to stick. It may sometimes be intimidating to ask somebody to repeat things for fear of appearing foolish.
  • Newsletter of the company (WhatsApp Business App). Employees now are inundated with emails. According to Hiver’s 2019 State of Email Report, the average employee receives 180 emails each day, with 40% of them never being viewed.
  • Notifications and alerts (WhatsApp Business API). If you have an urgent update (fire drills, emergency evacuations), you can use the “Message Templates” capability (WhatsApp Business API) to send push alerts. It’s worth noting, too, that “urgent” announcements concerning last-minute after-work beverages are unlikely to be permitted.
  • Feedback is gathered. Employee happiness and engagement are heavily influenced by employee feedback. Regularly collecting feedback ensures that concerns are detected and remedied before they become more significant ones.

Begin a WhatsApp-based hiring company

With the rise of e-recruitment, it’s no surprise that recruiters are flocking to texting applications to communicate with their applicants.

Phone calls are an inconvenient interruption to one’s day and are typically unwelcome at work. WhatsApp conversation, on the other hand, is completely quiet and hence more private.

  • Recruiting activities. Out-of-the-box recruiting initiatives can help you attract prospects who are unfamiliar with or uninterested in your brand.
  • Automation. Applicants can apply immediately using WhatsApp instead of filling out online forms. The relevant recruiting data is subsequently collected by a chatbot, which is then sorted into a business database.

Launch a WhatsApp-based mass communication company

When misinformation is propagated uncontrollably, it may spread quickly, especially in a pandemic.

The World Health Organization (WHO) created the WHO Health Alert chatbot to address this issue. WHO designed the chatbot with the idea that persons locked indoors could seek help and information about the Coronavirus on the internet.