The term “Search Engine Optimization” may be recognisable to you if you are familiar with digital marketing or work in the field (SEO). Because SEO makes your website more visible, it generates more traffic and has the potential to turn browsers into paying customers. It’s a useful tool for business promotion, customer relationship building, and establishing your authority as a subject-matter authority. SEO is used by anyone who wants to increase their online visibility and reach a particular audience.
However, not everyone is aware of how they can optimally use SEO. You can take your SEO game to the next level by learning some SEO techniques. The implementation of SEO strategies will contribute to a seamless user experience. Additionally, it interacts with the search engine to recommend your website to users who conduct pertinent queries. With SEO techniques, you can place your website at the most crucial stage of the purchasing process or whenever a user needs it. This is a great way to improve your revenue/sales. This article will look at the seven most unusual and unheard-of SEO techniques that will significantly improve how you use SEO.
Seven most unusual SEO techniques
Conduct a content audit
Each page of your website must have a particular function. It would be best if you were actively looking to remove (or improve) content that isn’t performing to ensure it is fulfilling its goal. Conducting a content audit is an excellent strategy to identify the pages hindering the performance of the rest of your website. You can quickly improve your performance by analyzing what is working for you and what isn’t.
Prioritize Internal Linking
One of the most underutilized SEO techniques is internal linking. We frequently rush to acquire new backlinks before ensuring that the ones we currently have operated as efficiently as possible. Improving internal linking based on the pages that receive the most links from your website is one helpful thing you can do. You can also try to redistribute and pass some of your link authority to other relevant pages. This will help you to improve your visibility organically. This strategy is effective and should be employed when you publish new information to look for possibilities to link them internally.
Resolve the 404s
Links directing you to 404 pages on your website don’t help you rank. So you should remove them immediately. It is usual for websites to have many authoritative links pointing to defunct pages that have been discontinued over time and never redirected. However, these links can assist in their ranking. You can remedy this issue by simply relaunching your page or using 301 redirects.
Use your Competitor’s 404s links to your benefit.
When it comes to links that go to 404 pages, astute SEOs will not only use this as a chance to fix their own mistakes and make their earned links more effective but also as a way to steal links that rivals have used to direct traffic to a dead page. When you run your Competitor’s domain through the Backlink Analytics tool instead of your own, a list of all their pages with links leading to 404s appears. Of course, there’s a strong probability that you already have (or could generate) content that corresponds to the original page on your Competitor’s website, so nothing is stopping you from approaching them and offering your URL instead of theirs.
Review Your Log Files
Analyzing log files is a sophisticated approach that should be on your radar even if you have never bothered to do this before. By analyzing your log files, you can see all the crawl budget wasted and identify the cause of crawl errors. And having this knowledge can put you in a position to implement changes and upgrades that will make it easier for Google to crawl your website. SEO is a highly competitive business that requires more than just the basics. Understanding the more sophisticated techniques can help you put better strategies and set you apart from your competition. Even when you currently hold prominent positions, you should always be on the lookout for tactics that your competitors aren’t using and opportunities to increase your organic visibility.
Wikipedia can be your best friend.
You might be a little baffled about how Wikipedia can help your SEO process. It turns out it can be used as a great resource. It is a great way to discover the hidden keywords your competition has yet to learn. Not just that, you can also use Wikipedia to find new and creative topics for your future content. The best way to use Wikipedia is to type out the main topic/keyword you are working on. Then go through the entire page; there will be many topics and keywords to choose from. Finally, look at the ‘see also’ and ‘contents’ sections and the sidebars.
Link to authoritative websites
Google ranks your page based on the quality and relevance of the outbound links related to your page. This is because the pages you link to mirror your website’s subject frequently. Furthermore, websites that connect to other valuable resources are more likely to be highly qualified than those related to their content. In other words, in the perspective of Big G, pages that link out to excellent resources establish themselves as centers of helpful content. Additionally, outbound links are better for user experience. And this makes sense if you think about it. As users will tend to seek information about things they are interested in. Therefore you should try to link your content with at least three good quality and relevant resources.
We all know that SEO is a highly competitive industry, and you constantly need to be on the lookout to learn new things in this industry. Bearing that technology is continually evolving, it becomes more essential to keep oneself updated. Hopefully, the strategies and SEO techniques mentioned above will help you enhance your SEO game.