How to build a high-ticket coaching funnel
High Ticket Coaching Funnel: What is it?
A set of actions known as “high ticket coaching funnels” guides potential customers into purchasing expensive coaching packages. Smaller services like ebooks, one-time sessions, or seminars would not fall under this. To build a high-ticket coaching funnel, you would typically want to market your premium coaching programme, which is more expensive than the other services you provide. To attract coaching clients so they will purchase your services, you outline these actions in advance, test their efficiency on the customer, and then put them into practice. This method of funnelling is frequently employed for inexpensive goods, but if you want to persuade them to purchase your expensive services, you must employ a high ticket coaching funnel. Similar to a conventional funnel, it will work, but its goal is to increase sales of your most expensive, premium services. A life coach may, for instance, create a high-ticket life coach sales funnel to entice customers to buy a one-on-one counselling session or to guide them toward a 6-month life transformation coaching package.
The Best Way to Create a High-Ticket Coaching Funnel:
To begin, pick one coaching client persona in your niche.
Your coaching niche will probably already be clear to you, but if not, you should take a step back before attempting to create a high-ticket coaching funnel. Before you are certain about your company and the value you will offer to your clients, there is no purpose in attempting to create one of these.
You are prepared to begin if you have identified your specialisation. Create a customer persona for one hypothetical client in your niche as your first step. This is a fictitious portrayal of the type of customer who would use your service. Spend time determining the specifics of this persona and how to interact with them. To create a buyer persona, you can look at your existing clients and consider the generalisations you can make based on your encounters with them. Build the persona with these. Your funnel won’t operate unless you know that this customer can reasonably buy your expensive offering. You are prepared to begin creating an efficient funnel once you have determined who they are, what they need, how to sell to them, and that they can purchase your product.
Make a really valuable small offer.
You may use a low-cost offer to entice the proper customers or those who fit your “buyer profile” to your website. This tries to get their attention immediately and build you a customer list; typically, you want the offer to cost less than $27. This categorises it as a type of “casual buy,” increasing the likelihood that you will draw customers. Anything you can consistently produce that doesn’t need a lot of your time might be considered a low-cost offer. Many coaches provide their clients with downloads, templates, or other worksheets or short courses that they can do on their own.
Make Your Smaller Offer Landing Page Highly Convertable
A landing page on your website is a page that was established specifically to handle visitors from a marketing campaign. It is the page visitors get after clicking on an advertisement, an email link you send them, or another type of promotion. The page should be dedicated to achieving this objective and marketing your coaching services. Instead, it serves just to turn potential clients into real coaching clients.
Use Facebook ads to get your little offer in front of your audience.
After creating a landing page, you must get visitors to it, which requires advertising. There are many methods to advertise new services, but Facebook advertisements are extremely successful and allow you to focus on a precise demographic. This is crucial when building a high ticket sales funnel for coaches because you must ensure that you are marketing to customers who can afford your services to avoid spending money on unnecessary advertising.
Deliver Your Smaller Offer Immediately + Request a Discovery Call
After someone purchases your offer, you must instantly provide them with the smaller offer they purchased along with a free coaching call. Instead of making money, this free coaching session aims to promote your services and demonstrate your value to the customer. The call improves the service, gives the customer the impression that they are getting a wonderful bargain, and helps to humanise you and your company. It increases the likelihood that the high-priced coaching funnel will affect you and make you remembered. Further, you should ensure that your customer is able to access their goods immediately after paying for the service you provide.
7 Days of High Ticket Sales Emails to be Sent
Once you have a client list, you can start putting your high-ticket coaching funnel into practice. You will often send many emails to each potential client because this sales funnel can last a week or two. The objective is to engage them and command their interest.
Improve Your Application Call for Your High Ticket Coaching Funnel
Your sales call should be structured as an excellent coaching session that ends with a potent sales pitch. To do this, you don’t require high ticket sales training; all you need to do is employ the tactics below and put your best foot forward. Typically, you will start the session with some small chat to establish a connection and then quickly outline the topics you will be covering. There are often two key phases to this: coaching and questioning. After doing this, guide them! This is how to get expensive customers. To help the customer overcome the identified barrier, use every tool and approach you are familiar with.
Become an expert at following up
Following up after a sales call is crucial, but there are proper and improper ways to go about it. Finding the ideal mix between remaining top-of-mind and giving your prospect some space is crucial. To close a sale, following up following a sales call is crucial. However, you must do it without sounding desperate or intrusive. If you can achieve the ideal balance, success will be within reach.
Send coaching emails every week and request a discovery call.
Your funnel won’t convert everyone who enters. Because of this, it’s crucial to cultivate your email subscriber base. They are, after all, the customers you spent a lot of time and money trying to get and are the ones most likely to purchase from you. You must increase your email subscriber base for your coaching business to succeed. Providing your clients with useful information and demonstrating your concern for their success will help you close more high-ticket clients.
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