Cookies, well at least the digital kind, are a well-used tool for marketing and website management. These small text files are placed on a user’s computer and track information about their website visits. Cookies can be used to keep track of a user’s browsing habits and target them with relevant ads.
Types of Cookies
There are different types of cookies according to your needs. Third-party cookies for example will allow you to share content from the website on social media platforms, such as Facebook and Twitter.
Session cookies are used to remember your preferences when you browse the website. They expire when you close your browser. Persistent cookies are used to remember your preferences for a longer period of time. They expire after a set period of time, such as six months.
First-party cookies are cookies that are set by the website that you are visiting. Make sure that you understand which cookie you are installing before starting.
This all sounds great, but how do you implement tracking cookies into your software? To start, you’ll need to create a tracking cookie. Once you have your tracking cookie, you’ll need to add it to your website. This can be done in a few different ways:
- Embed the tracking cookie into your website’s source code.
- Use a cookie management tool, such as Cookiebot, to add the tracking cookie to your website.
Embedding Your Tracking Cookie
For beginners to software, simply “embed your cookie” isn’t very helpful. More specifically, you’ll need to know how to embed your cookie into an HTML document. This can be done by following these steps:
- Open the HTML document in a text editor.
- Find the spot in the document where you want the cookie to appear.
- Add the following code:
- <script src=”https://www.example.com/cookie.js”></script>
- Save the document.
- Open the document in a web browser.
The cookie should now appear in the document.
Another way to use tracking cookies is to use a cookie management tool. Cookie management tools allow you to see which cookies are on your computer and delete them.
Two popular cookie management tools are the Google Chrome browser extension “Cookie Manager” and the Firefox browser extension “Cookie Monster“. These managers can be found in the Chrome Web Store and the Firefox Add-ons web page.
The next step is to configure your tracking software to use the tracking cookie. This will vary depending on the software you are using, but most tracking software will allow you to specify the tracking cookie’s name and domain. Once you have configured your software, the tracking cookie will be automatically added to all of your website’s visitors.
The cookie will then collect all the relevant information about the user’s browsing habits. By doing so, you can expect better-targeted ads, a more customized web experience, and a higher conversion rate for your business
.Additionally, tracking cookies can help with SEO keywords. By knowing what your clients are searching for, you can tailor your website content to better match their needs. This, in turn, can help improve your website ranking on search engines. For more information on keywords and SEO content, check out this article from our website.
For those concerned about the privacy of your guests, we want to reassure you that in your responsible hands, only certain information will be recorded. The tracking cookies will record sites your customer has visited, products they may have viewed, your IP address, and geographic location.
All this information is used to better your marketing tools and the experience of the user. We know certain parts sound a little invasive, but as long as you are following the legal guidelines; it’s all perfectly safe.
Guidelines and Regulations
Speaking of legal guidelines, what is the legality around tracking cookies?
There is no single answer to this question since the legality of tracking cookies depends on the specific laws of the country or region where you are located. However, in general, tracking cookies are legal as long as you have the consent of the user to install them. Cookies that are used for tracking and profiling purposes without the consent of the user may be considered illegal in some jurisdictions.
Furthermore, there are also a few other things to keep in mind when using tracking cookies:
- You should always be transparent about the use of tracking cookies and get the user’s consent before installing them.
- Tracking cookies should not be used to track users without their consent.
Some people may choose not to implement cookies into their website and that’s totally fine. For those who choose to do so, marketing and data management becomes a breeze for those willing to put in the work.
Having a simple addition to your website that allows you to track your clients and customers without being outwardly invasive is a great tool. Making more money with a couple of clicks and installments is going to be your greatest asset in the digital world. As the more your users click, the more traction your website receives. You could even find yourself on the first page when you use the information in SEO marketing.
As always though, use your discretion when implementing tracking cookies. Reading more about how they work and your local guidelines can never hurt. An educated choice is going to be your best one moving forward.