TikTok has gained a lot of popularity since it was created in 2016, making it an excellent marketing tool. But, with so much stuff to develop and upload already, do you have the time or energy for another? The answer is true if you utilise one of the top TikTok scheduling apps. Yes, you have the time and energy to begin TikTok marketing. It’s also worthwhile—especially if your target audience is from Generation Z.  TikTok is one of the most popular social media platforms.

Tiktok: What exactly is it?

TikTok is a social media network that specialises in 15–60 second mobile films. It supports in-app editing as well as interaction with other social networking platforms. Over 1 billion users use TikTok globally, and 1.5 billion are anticipated by 2022. While the majority of the audience is between the ages of 16 and 24, the platform’s age has seen a significant surge among non-Gen Z users.

By the Numbers: TikTok

Since its launch in 2016, TikTok has amassed over 1 billion active users. This places TikTok with heavyweights like Pinterest, Snapchat, and even Twitter as some of the most popular social media networks. Sixty per cent of TikTok users are aged 16 to 24 as of 2022. So, if your target demographic fits that description, it’s generally a smart idea to try TikTok.

TikTok for Marketers and Influencers

TikTok’s potential for virality is one of the main reasons companies and influencers are drawn to it.

Even while the TikTok algorithm is complicated, it’s evident that seeing your video become viral on TikTok is simpler than on other social media sites like Instagram. And, should you mistake TikTok for Vine, take a deeper look at what TikTok has to offer. TikTok has a sound library that you may browse before shooting and play during recording, including sounds uploaded by other users. The algorithm behind TikTok is a bit of a mystery, but we do know that it employs artificial intelligence to select films based on what you’ve viewed and loved in the past. TikTok includes a robust collection of pre-and post-recording capabilities that make filming and editing in-app a breeze. TikTok’s Duets function allows users to share screen time and respond to other users’ content.

TikTok Earnings

You may use the TikTok Money Calculator to estimate your profits from your TikTok account. The TikTok Money Calculator is not a TikTok-approved tool. This option was designed to assist influencers in determining their earning potential. It’s the ideal instrument for negotiating charges for recommending a product or service on the marketplace.

Ways to Schedule Tiktok posts for free:

TikTok updates can be scheduled in two ways:

  • Use TikTok’s scheduler on a web browser (it’s not available in the app, and it’s reserved for Business or Creator accounts), OR
  • Use a TikTok scheduling tool from a third party (works with all account types)

You will see the “Publish at a later date” option while making your post if you use TikTok’s scheduler on a web browser, but only for Creator and Business accounts (not Personal accounts). TikTok’s scheduler, on the other hand, only allows you to plan movies up to 10 days in advance. So if you try to select a date that is more than ten days out, it will be greyed out. You can schedule TikTok videos for free using a 3rd-party TikTok scheduling application like OneUp if you want to arrange them as far ahead as you like.

You can schedule TikTok postings for free with OneUp, and it works with all sorts of TikTok accounts.

How to plan your TikTok postings on OneUp:

  • On the Accounts page of OneUp, link your TikTok account.
  • “Create a post” will appear when you click it.
  • Choose your TikTok account (if you have more than 1 TikTok account connected)
  • TikTok your video.
  • Your TikTok video can be scheduled using the easy interface on OneUp.